When it comes to sharing information about your company, be it changes, news or promotions about a service or product, there are many ways to go about it. The question is which medium is the best channel to go about announcing your piece of news. At Script Consultants we take everything that we know and compiled it in one page.
Here are the various ways of communicating information and when to use it:
When to use it: To announce newsworthy information pertaining to the company and you want it to be known immediately. The target audience is mainly directed at people in the news media. Not sure what a press release looks like or what constitutes a great press release? Click here!
When to use it: Usually sent out monthly or quarterly and contains details of what the company is doing, upcoming activities, events or products that the company will be releasing. It is a way for the company to connect with its consumers.
SOCIAL MEDIA (Facebook, Twitter, Instagram, YouTube)
When to use it: You use it when you want to target a large audience at once or want something to go viral. Currently social media is one of the most used platforms to connect with consumers or get the word out about the company.
The following articles looks into how you can use different social medias for your company:
Using Instagram to Build Your Business
Copywriting and Content Marketing Agency 